MAX Europe – day 0 – Nokia OpenLab event

First of all sorry for the missing post about MAX US keynote #2 but I was quite busy and there was already a lot of information on other blogs and on twitter.

Let’s start this first blog post from Milan. Peter Elst and me were lucky enough to be able to attend the Nokia OpenLab event on time : we had to run a bit from Malpensa airport, to the convention center to get our MAX badge, then we did a quick check-in at our hotel to finally reach Sophia’s Restaurant at 6.30pm. We didn’t really know what to expect from this event but it turned to be a really great idea :

teams of 2 needed to think about a “new” mobile application concept and present the idea to the others. Sounds pretty simple, no ? After all presentations, attendees needed to vote for their favorites 3 concepts and the best team will win a MacBook Pro and a CS4 Design Premium (for each teammate). There was several really great ideas unveiled during the evening, and at our own surprise, Peter and me won (thanks to Peter for putting the original idea on the paper) ! Our idea :

A Mobile Emergency Alert Service

I won’t give you more details at the moment on this concept: it’s something that I still need to discuss with Peter to see if we will try to make it something real or not. Anyway, I really want to thanks Nokia for organizing such event and it’s somehting that I really to see more often, even in the non mobile world. Pictures available here.

Posted in Conferences, Contest, Mobile, Web2.0